Steinway & Sons


STEINWAY Spirio to Feature All-New Music Catalog of High-Resolution Performances by STEINWAY ARTISTS

STEINWAY & SONS, manufacturer of the world’s finest pianos, today announced the company’s most significant product innovation in over 70 years: STEINWAY Spirio, the world's finest player piano system, available exclusively on select STEINWAY grand pianos. A masterpiece of engineering, STEINWAY Spirio provides the unrivaled musical experience that STEINWAY’s customers expect, producing the most accurate reproduction of live performances ever achieved on a STEINWAY & SONS piano. Delicate pedaling, subtle phrasing, soft trills, and thundering fortissimos present no difficulty for STEINWAY Spirio. Damper and keyshift pedaling are replicated with unparalleled accuracy, following the pianist’s depressions and releases smoothly and precisely over the entire range of motion.

STEINWAY Spirio is the product of STEINWAY & SONS’ partnership with Wayne Stahnke, building upon his decades of work as the world’s foremost innovator in the field of modern player pianos. The system’s superior playback results from the combination of numerous patented developments, including closed-loop proportional pedaling, immunity to varying line voltage, sophisticated thermal compensation, and proprietary high-resolution drive techniques.

To take full advantage of STEINWAY Spirio’s unique capabilities, STEINWAY & SONS is recording an entirely new catalog of music for the system, featuring the roster of over 1,700 STEINWAY ARTISTS performing a wide range of genres, from classical to jazz, standards to contemporary. All pieces in the catalog are recorded, edited and released in high-resolution, using a proprietary data format that captures the finest details from each artist’s performance. STEINWAY’s entire catalog of performances will be provided to STEINWAY Spirio owners at no additional charge — a first for the player piano industry.

According to Michael Sweeney, CEO of STEINWAY & SONS, "Since the founding of STEINWAY & SONS over 160 years ago, innovation and craftsmanship have served as the core tenets of the company. In today’s marketplace, brands like ours must continue to innovate in order to remain relevant to the world around us, but that doesn't mean that quality and craftsmanship can suffer." Sweeney added, "After years of exploration, STEINWAY & SONS has created in the STEINWAY Spirio, a high-resolution player piano that is rich with emotion and depth. Even the STEINWAY ARTISTS that have recorded on the instrument agree that the STEINWAY Spirio captures the true essence, nuance, and soulfulness of a live performance, allowing us to bring artists and their audiences closer than ever before."

The STEINWAY Spirio player system is integrated with the piano at STEINWAY’s New York and Hamburg factories during manufacturing. Completely hidden from view, its components do not affect the touch, sound or outward appearance of the piano in any way. STEINWAY Spirio’s modular design isolates the core player system from rapidly-changing user interface technologies, ensuring many decades of enjoyment. With routine maintenance and occasional updates, the STEINWAY Spirio player piano system is expected to last the full lifetime of the piano.

To control the system today, STEINWAY & SONS will provide a complimentary iPad to wirelessly connect with each STEINWAY Spirio. The attractive and easy-to-use STEINWAY Spirio app puts the company’s growing library of world-class performances at the owner’s fingertips, all recorded live on STEINWAY & SONS’ master recording pianos.

As new music files become available, they are automatically added to the in-app listings, ready to enjoy. Playlists, themes and genres curated by STEINWAY & SONS draw upon the company’s renowned musical expertise to create the perfect mood for any occasion. An integrated volume control permits fine adjustment of the piano's playback intensity from brilliant, concert-level dynamics to subdued, background-level playing, taking advantage of STEINWAY Spirio's whisper-soft playback capabilities.

"STEINWAY Spirio connects the listener and the artist as only the world’s finest piano can," said Darren Marshall, Chief Marketing Officer for STEINWAY & SONS. "STEINWAY Spirio technology has been engineered to meet our highest standards while creating a truly unique listening experience for all music enthusiasts, regardless of their own piano playing skills."

STEINWAY & SONS will offer the STEINWAY Spirio system in three existing piano models: Model B (Music Room Grand, available worldwide), Model M (Medium Grand, available in select U.S. and Canadian markets), and Model O (Living Room Grand, available in select European and Asian markets). Pricing is available upon request through local STEINWAY & SONS dealers and STEINWAY & SONS retail locations.

Further details and video demonstrations will be available at starting April 1, 2015. STEINWAY Spirio will be introduced in select markets globally beginning in March of 2015 and widely available in 2016.

Press Contact:
Anthony Gilroy
Director, Marketing & Communications
+1 (718) 204-3116

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