Steinway Spirio Elevates Luxury Living at Poltrona Frau Grand Opening
15th - 16th JANUARY 2025
Steinway Thailand was proud to partner with Euro Creations for the grand opening event of Poltrona Frau’s first mono-brand store IN BangKOK
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On 15th to 16th January 2025, Steinway Thailand was proud to partner with Euro Creations for the grand opening event of Poltrona Frau’s first mono-brand store in one of the Bangkok's most exclusive and sophisticated locations. This exclusive event at the newly unveiled Poltrona Frau Bangkok showroom provided Thai consumers with a privileged glimpse into the world of luxury and sophistication that defines both Poltrona Frau and Steinway & Sons.
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As guests entered into the showroom, the magnificent self-playing Steinway Model O-180 Spirio in White High Polish took pride of place, enhancing the elegant atmosphere of Poltrona Frau’s exquisite furniture collections that were thoughtfully arranged into distinct room setups.
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The presence of the Steinway Spirio helped complete the exclusive experience, evoking and epitomising the true essence of luxurious living
in a real home setting. Alongside numerous timeless classics, the curated Spirio playlists featured iconic tracks that corresponded to elements of the Poltrona Frau display, with highlights such as Happy Jack by The Who, Let It Be and Get Back by The Beatles. The live acoustic piano music enhanced the immersive showroom experience, showcasing the seamless harmony of Poltrona Frau’s exquisite designs with the pinnacle of musical craftsmanship from Steinway & Sons.
ABOUT STEINWAY THAILAND
Since 1853, STEINWAY has set an uncompromising standard for sound, touch, beauty, and investment value. Because of a dedication to continuous improvement, today’s Steinway remains the choice of 9 out of 10 concert artists, and is the preferred piano of countless musicians, professional and amateur, throughout the world.
For more information, visit www.steinwaythailand.com
ABOUT STEINWAY SPIRIO
The STEINWAY & SONS SPIRIO is the world’s finest high resolution player piano. A masterpiece of artistry and engineering in your home, SPIRIO enables you to enjoy performances captured by great pianists — played with such nuance, power and passion that it is utterly indistinguishable from a live performance.
For more information, visit www.steinwaythailand.com/spirio
ABOUT POLTRONA FRAU
With over 110 years of history, Poltrona Frau continues to celebrate exceptional craftsmanship and timeless aesthetics.
Every detail of the store reflects this tradition, featuring meticulously handcrafted furniture and iconic collections that seamlessly blend innovation with classic style. These values are also expressed in exclusive collaborations with prestigious brands such as Fornasetti,
Acqua di Parma, Loro Piana, and Pineider.
ABOUT EURO CREATIONS
At Euro Creations, we love beautifully designed furniture, the amazing history behind each piece which is made into reality with perfect craftsmanship. We bring to you world renowned brands from Europe.
To us, the only thing that is more important than working with amazing products is ensuring that our customers are provided with professional and friendly service. We understand perfectly the trust our customers are placing in us and we do everything in our power to always honour this, striving for perfection each and every time.